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Success Story: “Bima Kunting, Started a Business from Selling Shrouds”

BULETIN TEKSTIL.COM – The name Bima Kunting is well-known among batik artisans. Bima Kunting is a batik materials shopping mall in the city of Solo. There are numerous varieties of cotton textiles of various brands as well as diverse materials for additional batik needs such as colors and equipment. Craftsmen in need of supplies may be supplied even if they are hundreds of kilometers away by employing expedition courier services.

Aditya Santoso Gunawan, the proprietor of Bima Kunting, told the Textile Bulletin that technical developments have helped his company grow. “Now everything is simple. If you wish to order batik supplies, you may do it using WhatsApp rather of visiting the shop. The needs you desire will be met,” said Aditya (26), who is the third generation to own a firm.

But who would have guessed that Bima Kunting, who was so large and all-encompassing, began his company by selling shrouds?

“That is correct. My late grandfather started this business by trading shrouds about 60 years ago,” Aditya said.

His grandfather named his cloth shop Bima Kunting at the time, which is still in use today. His family, however, was perplexed as to why his grandpa named his business after the puppet figure Bima Kunting. According to his father’s account, Utu’s grandpa adored the Setiyaki puppet figures. However, for whatever reason, the business was called Bima Kunting rather than Setyaki.

His family, however, did not question the meaning of Bima Kunting and has continued to use it to this day. The most essential thing is to concentrate on business development. So far, this has been confirmed. Bima Kunting has grown to the point that it can launch a branch in Jogja thanks to Aditya’s leadership. Bima Kunting now has three stores, two in Solo and one in Jogja. Previously, it was only a little business in the Laweyan Solo region that sold shrouds.

The rise of his business coincided with the development of the world of batik in this nation throughout the 1970s and 1980s. Since then, Bima Kunting has expanded its offerings to include batik fabrics in addition to shrouds.

The quality of the yarn and the structure of the thread are what separates shroud cloth from batik cloth. While the raw ingredient, cotton fiber, is the same. It’s only that the threads used for batik are of higher quality. Especially now that the machine’s development employs the Air Jet Loom (AJL) technology weaving machine, which reduces fabric shrinking when processed into batik cloth.

Telling the narrative of his company beginnings in the 1970s, when the fabrics available were not as diverse as they are today. In actual, it remains 105 cm wide. Furthermore, machine technology had not yet been invented at the time.

Cloth with a width of 115 cm did not emerge until the 1990s. And, from its height in the 2000s to the present, machine technology has grown to create cotton fabric in a variety of varieties and breadth sizes. Some are 115 cm, 120 cm, and even 150 cm wide.

Furthermore, there are many varieties. Mesmerized, Shrinkaged/Safronized, Bleached, and other terms are used. Bleaching refers to the technique of whitening cloth from a previously yellowish tone. Meanwhile, Mesmerized is a cloth that has been bleached but polished anew so that color may be applied easily. While Shrinkaged/Safronized is a cloth weaving technique that reduces shrinkage while processing batik.

Despite the fact that Bima Kunting has progressed to the third generation, only one item has stayed constant: the supplier. He stated that his party has only dealt with Primatex as a fabric source since a long time. Except for the silk, which is imported from China.

The reason is to maintain the quality and trust of its customers.

“For example, if a craftsman orders 1,000 meters of batik cloth, we cannot send 500 meters from factory A and 500 meters from factory B.” Even though the material and quality are the identical, the batik outcomes may vary depending on how they are treated. Perhaps in terms of color absorption and fabric shrinkage,” Aditya speculated.

Despite the fact that it only works with one supplier, Bima Kunting provides a wide range of cotton textiles, including numerous brands of prima and primis fabrics, Parisian cotton, sateen, and so on. at reality, numerous Primatex goods are not available at other retailers. Because the cloth was made to order by Bima Kunting.

We give our own brand to the fabrics that we order specifically. The goal is to serve customer needs according to the desired quality,” Aditya explained, adding that his customers range in size from small to huge.

Aditya stated that because market segmentation is assured, he was unaffected when this country was stunned by the import of branded old garments or tested by a pandemic. “The issue is branded fashion products such as H&R and others.” Meanwhile, we’re exclusively doing batik in Indonesia,” he explained.

Meanwhile, while reflecting on his business operations during the pandemic, Aditya, who began operating a firm at the age of 21, recalls a difficult yet amazing experience.

His entrepreneurial zeal was heightened as a young entrepreneur during the previous epidemic. Marketing maneuvers are made in order to survive. Starting with the method of “picking up the ball” or exploiting the market place. And the plan appears to have succeeded. As shown by the opening of a new branch in Jogja.

Anyone can suffer the consequences of a pandemic. That includes us. You have to be smart in dealing with situations if you want to survive,” he remarked.

The examination does not end there. Following the pandemic, material prices increased, often multiple times in a row. Aditya remarked that he had no issue socializing and explaining the repeated price hikes to his customers. “All I have to do is ask them to look at other places as well as the market prices, which have, of course, gone up. Because the increase is coming from the factory,” he explained.

With such popular demand, he is hopeful that the world of Indonesian batik will continue to expand and flourish in the future. “Batik has become a symbol of national identity. It’s impossible to die. Furthermore, the government is actively undertaking training. At that time, new craftsmen will emerge,” Aditya concluded.

(Red B-Teks/Ratna)

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